How a shoot with Sunny East Side works, step by step

If you've never booked a shoot before, the process can feel a bit mysterious. It isn't. Here's what happens from the first message to the final files.

1. The brief

You tell me about the product, the launch date, and where the content will live: your website, Instagram, TikTok, ads, print, or all of the above. I ask a lot of questions here (I have a whole list), because the better I understand the brand, the better the ideas get.

2. The idea

I come back with a concept, a moodboard, and a shot list that covers both stills and video. This is where we agree on the look: the colours, the props, the mood, and the story. You get one clear quote at the same time, so there are no surprises later.

3. Props and set

Then the fun part. I source props from flea markets, thrift shops, and my own collection, and build anything that doesn't exist yet. Plinths, clouds, little worlds made of paper. Every piece is chosen to make the product look like the star.

4. Getting ready

Before the shoot day, products are checked and cleaned, the set is tested, and the lighting is planned. Doing this properly means the shoot itself runs smoothly and nothing gets rushed.

5. The shoot

We shoot stills and video on the same set, so everything matches. On location shoots you're welcome to join. Studio days are closed sets: I work on my own, but you've already signed off on the moodboard and shot list, so you know exactly what's being made.

6. The edit

I colour-correct, retouch, and clean up every image. For beauty especially, that means accurate shades, crisp labels, and no stray dust. Videos are cut into reels and TikToks.

7. Your feedback

You see the selects and tell me what you think. I'd much rather adjust something now than have you settle for an image you don't love.

8. Delivery

You get final files sized and exported for every channel you need, ready to post. Then I hope you go and make a lot of noise with them.

That's it. Ready to start? Say hej.